Marketing Support

Marketing-supportWe have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is being applied to the Caffè1870 brand in the U.S. today.
 

Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Caffè1870 brand can participate and be engaged.
 

GRAND OPENING
 

We believe that a successful store starts with a Grand Opening Event. A well-publicized day (or even days) in which a customer base is encouraged to make their first visit to Caffè1870 is encouraged. Each approved Franchisee must attend our comprehensive, on-location 5-day Grand Opening training session.
 

Grand Opening Day activities and communications should be planned so that they attract several important customer types. Italian and mediterranean-themed elements like music, food and beverage samples, fashion, art, even sports cars all support our brand and provide appeal to our audience segments. Discounts available over a specified range of time also encourage trial by all potential customers.
 

A Grand Opening should be announced via a variety of outreach efforts including, but not limited to:

  • Advertisements in local and regional print and/or electronic newspapers.
  • Interviews with business editors of local and regional print and/or electronic newspapers.
  • Advertisements in local school newspapers.
  • Flyer distribution at local sporting events.
  • Flyers distribution to employees and customers of surrounding business.
  • Saturation direct mail to all households within a specified radius of the store.
  • Social Media

 

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Or speak with a representative (855) 720- 1870

  • Coffee Houses/Fast Casual Dining

  • Over 140 Years of History

  • The Finest Italian Coffee